ePOS is a service for analyzing wholesaler point of sales data by store. The service includes a web based analyzing tool with OLAP and other functionality for making reports and for database maintenance. Typical users are people working with Trade Marketing such as Key Account Managers, Sales Management and Brand Managers.

• Monitor almost real time how consumers respond to marketing activities. Is the new product launch well received by consumers? Which promotions are most attractive? Is our TV advertising working? How much does in store visibility impact take off?
  
• Compare deliveries to store vs. POS. Which stores have probably out of stock situations, which have too high stock levels?
  
• Measure sales force performance (by region, chain, visited customers vs. not visited customers etc.).
  
• Follow up trade features by store, chain, area and wholesaler in volume and money (impact of activities and promotions).
  
• Plan campaigns (by comparing target vs. the outcome of similar kind of past events)
  
• Target marketing allowances (according POS, not just deliveries to store).
  
• Spot problem areas (target sales calls to stores that have received a lot of products, but have not sold these products according to plan to consumers.
  
• Be more professional in negotiations with the Trade (helpful facts at your finger tips when for instance negotiating annual agreements).